7 Eleven / Slurpee

Art Direction and Creative Lead

7 Eleven and Slurpee are those creative brands that truly encourage individuals to get imaginative and push their creative boundaries. I’ve had the opportunity to lead a variety of exciting projects in collaboration with them. One of my favorite experiences was developing a series of unique gifts to help promote and celebrate their annual Slurpee Day, which falls on July 11th (7/11). On this fun day, people are allowed to come into any 7 Eleven location and use virtually any type of container they desire to hold their Slurpee. This event has proven to be hugely popular, and the brand wanted items that would not only stand out from the crowd but also embody a youthful and energetic vibe.

I aimed to ensure these items would really catch the eye and exude a sense of youthfulness and vitality. So, along with a talented team of designers, I was able to direct a vibrant collection of items that perfectly captured the colorful and festive atmosphere that Slurpee Day brings. The end products were well received, with many enthusiastic customers looking forward what we will come up with for next year’s celebration!